PRESS RELEASES
Who is this course for?
This module suits communications or marketing professionals wanting to know how to get the best possible press coverage. Peter provides an expert guide to grabbing the attention of editors while hitting key message points.
Writing Press Releases
- is taught by someone who has worked on both sides of the fence – as a writer of press releases, and as one who receives them
- shows how to meet the needs of both client and media
- teaches the importance of news values in identifying both headline and story
- explains how to grab the attention of busy editors and reporters, and what turns a release into good media copy, emphasising the need for clear, concise writing
- shows how to target press releases and how to encourage follow-ups
- underlines the importance of providing accurate background information
Peter Gillman Training 