COPYWRITING

Who is this course for? 

Peter’s course shows marketing, communications and press relations professionals how to combine interesting writing with corporate messaging – creating copy where, as George Orwell recommended, every word counts,  and that draws readers through to the end. 

The Copywriting module:

• demonstrates how to write promotional and marketing material that is credible, persuasive, and catches the reader’s attention
• combines elements from the writing and journalism courses to demonstrate how to create copy where every word is telling and effective
• outlines key presentational principles in producing a range of promotional material, both in print and for the new media, where the impression of professionalism is paramount